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Secret

Jake Peterson is an Advertising and Art Direction student in the BYU AdLab.

The Problem

 
 
 

tagline

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Secret’s famous tagline, reworked.

Secret’s famous tagline, reworked.

 

stunt

A limited edition product release to showcase Secret’s completely re-engineered formula.

A limited edition product release to showcase Secret’s completely re-engineered formula.

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The big reveal

Take off the plastic wrapping to reveal the true new product line from Secret.

Take off the plastic wrapping to reveal the true new product line from Secret.

 

Outdoor

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Art: Jake Peterson

Copy: Jagger Moore

Jr Art: Mikey Bready

Jr Copy: Nell Stevens